30BN+
PROJECTED BROADCAST
AUDIENCE OVER 8-YEAR CYCLE
11BN
DIGITAL VIEWS
PER YEAR
$500M
USD SPONSORSHIP VALUE DELIVERED
PER TIER 1 PARTNER OVER 3 YEARS
THE CRICKET WORLD CUP IS THE MOST
IMPORTANT TOURNAMENT IN WORLD CRICKET...
WHEN YOU HAVE 1.3 BILLION PEOPLE BEHIND YOU,
IT'S A FEELING OF PRIDE COMPARED TO NONE
"
BEFORE THE MEN'S ICC CRICKET WORLD CUP 2019
INDIA CAPTAIN 2013-2023
VIRAT KOHLI
ICC CRICKET WORLD CUP
OLYMPIC GAMES
FIFA WORLD CUP
THE ONLY GLOBAL SPORTS EVENTS WITH A CUMULATIVE TV AUDIENCE IN EXCESS OF 3.5 BILLION
COMMITED TO
GROWING CRICKET
WOMEN'S CRICKET
DELIVERING 250 MILLION INCREMENTAL
FANS OF THE WOMEN'S GAME BY 2032
OLYMPIC BID
PURSUING OLYMPICS INCLUSION
IN 2028 AND 2032
NEW MARKETS
50+ MILLION NEW FANS IN GROWTH
MARKETS - STARTING WITH THE USA
EMBARKING
ON A NEW ERA
PARTICIPATION
WOMEN'S CRICKET
SUSTAINABILITY
WORLDWIDE HOSPITALITY
PARTNER EVENTS
